Social Media Management for Maximum Brand Engagement
Gone are the days when social media was solely used for helping old friends reconnect. With audiences now turning first to their social channels to read up on current issues, discover new interests and make purchase decisions directly from their apps, it’s more important than ever for brands to hone strategic social media management.
Here are just a few of our top tips for maximizing your organization’s digital content.
Establish a strategy.
In the same way you would create a marketing plan for a new product launch or map out a thought leadership campaign, your brand’s approach to social media should be strategic and thoughtful. Establish the why behind your efforts (increased brand awareness, customer engagement, community education, etc.) and align the brand voice and content to that goal.
Planning content in advance using platforms such as Loomly or Hootsuite ensures your posts are timely, organized and support your brand’s objectives. Additionally, drafting pre-approved responses to comments, posts or questions can help with voice consistency and brand engagement.
Diversify content
Each social media platform attracts a different audience, and it’s important that your content aligns with user interest. For example, Facebook and Instagram should be used to highlight your organization’s culture or promote marketing campaigns, whereas Twitter and LinkedIn should be utilized for community engagement and thought leadership.
By avoiding the “one size fits all” post, your brand will see higher engagement from the audiences that most align with your specific content.
Respond to analytics.
Social media platforms, as well as the previously mentioned planning tools, provide in-depth account analytics. Set a regular cadence to review, analyze and adjust your strategy based on your account engagement. Identify what types of posts consistently receive both high and low metrics and make changes to your calendar accordingly.
Want to maximize your organization’s social media presence in 2021? Learn more about our digital marketing services or connect with us today.