THREE BOX THOUGHTS
The Three Box Thoughts blog shares marketing tips and PR best practices from our experts. Read the latest in the posts, or type a topic into the search for relevant articles.
Meet Three Box Partner: Minerva Rodriguez
As a team of communicators, Three Box knows how valuable collaboration and trusted partnerships are to creating meaningful results. That’s why we’re proud to partner with agencies like MRR & Associates, founded and led by Minerva Rodriguez, on integrated campaigns that pack a punch.
Celebrate Black History Month with Education: DEI Resources for Communicators
As professional communicators, we are only as creative, collaborative and well-rounded as the resources we consume. As we celebrate Black History Month, we’re sharing a few of our favorite DEI resources to help us become better communicators.
The Power of Words
This MLK Day, Three Box CEO Amanda Hill muses on the power of words and how, much like Dr. King, communicators can use them to inspire action and peace.
Who’s Information is it Anyway? Apple and Facebook Square Off
Facebook and Apple coming to blows over latest consumer data privacy features of iOs14. Three Box Founding Principal Blake Lewis shares his perspectives.
Press Release: 2020 Pegasus Awards Winners
The Public Relations Society of America (PRSA) Dallas Chapter recently honored outstanding public relations and strategic communication efforts with its 2020 Pegasus Awards. Three Box took home three awards, including “Best of Show,” for our work with SST Accountants & Consultants and The Shops at Willow Bend. Click to learn more.
Top PR Moments of 2020
While 2020 was certainly one for the books, the year’s challenges pushed professional communicators to stretch their creativity, harness opportunity and find the silver linings. We’re always impressed with our industry peers, but this year, they really took it up a notch. Read on for the Three Box team’s favorite PR moments of 2020!
Social Media Management for Maximum Brand Engagement
With audiences now turning first to their social channels to read up on current events, discover new interests and make purchase decisions directly from their apps, it’s more important than ever for brands to hone strategic social media management.
How to Pitch PR to C-Suite Leadership
‘Tis the season to negotiate your PR and marketing budgets. After years of pitching to senior leadership, Three Box CEO Amanda Hill put together a few tips to help you make the case for your programming in 2021.
Tips on Staying Creative
Creativity is key in the communications industry. But how can PR pros stay sharp day after day? Here are a few tips from Three Box Fellow Alexia Johnson.
Prioritize Your People for Employee Engagement
Three Box CEO Amanda Hill spoke to the North Dallas Regional Chamber of Commerce on internal communication’s power to spark employee engagement. Watch the webinar recording for an inside look at successful internal communication and immediate steps to prioritize your people for business results.
Tips for Writing E-Newsletter Content
Whether delivering internal announcements, building external brand awareness or driving a target audience to action, e-newsletters remain a consistently strong and reliable form of communication. Here are three tips to maximize your brand’s e-newsletter content to spark engagement and inspire action.
tesla passes on pr, its publics pay the price
Earlier today, multiple news outlets and the Public Relations Society of America reported that Tesla, the highest market cap automaker in the world, has allegedly shuttered its PR department. I use the term “allegedly” because, well, it’s hard for reporters to get confirmation of a corporate action when the mechanism for doing so has been disbanded.
Strategic Communication - Maximizing Opportunity for the Long-Haul
Strategic communications is about the marathon, not the sprint. A mindset as much as methodology, strategic communications recognizes the core premise that a brand’s perception, or any sort of meaningful outcome, is not established with a single message or action, but instead, through a series of planned and intentional activities.
Got Time? 5 Professional Development Ideas for Marketing and PR Pros in Quarantine
From free webinars to book recommendations, here are our top 5 professional development ideas to help you come out of quarantine with some new marketing, PR and communications skills
Whataburger Food Truck’s Genius Marketing Strategy
What-a-strategy! Whataburger’s new food truck is more than just smart marketing - it’s good business.
Harnessing Communication As A Fundraising Tool
What motivates people to donate? By implementing key communications best practices into your organization’s fundraising strategy, you can amplify your voice and inspire action.
Will Gen-Z Flock From TikTok To Reels?
Nobody cares more about President Trump potentially banning social media giant TikTok more than Gen-Z and digital marketers. But can Instagram Reels take the app’s place, and should brands shift their digital strategy? Three Box CEO Amanda Hill weighs in.
Workplace Culture’s Critical Role In The New Normal
Communication must be at the heart of workplace culture. But where does it start, and how far should it go? Three Box CEO and Forbes Dallas Business Council contributor Amanda Hill shares four tips for navigating internal communication in a time of disruption.
COVID-19 & Business Continuity Planning
When COVID-19 hit Texas in March, Three Box acted fast. Learn more about how we were able to continue providing excellent client service without sacrificing our agency culture.
PR Toolbox: Media Training Done Right
Media training doesn’t just benefit crisis situations. In a basic interview, things can go wayward quickly with just one off-topic question or response, so it’s important to be prepared. In this post, Three Box offers our top tips for acing interviews and earning impactful media coverage.