Tips for Writing E-Newsletter Content
Whether delivering internal announcements, building external brand awareness or driving a target audience to action, e-newsletters remain a consistently strong and reliable form of communication when utilized as part of a larger integrated marketing strategy.
However, with it now taking twice as many attempts to inspire click-through activity compared to just a few years ago, it’s more important than ever for e-newsletters to contain relevant, bite-sized content that resonates with readers.
Here are three tips to help maximize your e-newsletter content to spark engagement and inspire action:
Start with the subject line.
Your brand’s e-newsletter is competing against the influx of emails that audiences receive on a daily basis. Motivate readers to open your message by leading with a brief but engaging subject line, followed by catchy pre-header text. Subject lines should be no more than 60 characters and should avoid vague language.
Establish your voice.
E-newsletters offer brands an opportunity to speak directly to their audience in a way that even the best social media or website content can’t quite capture. Take advantage of this unique feature by drafting e-newsletters in an approachable and consistent voice – readers should feel as if they’re receiving a personal note from your brand.
Motivate your readers.
Audiences want to consume and engage with content that benefits them in some way. Plan to include tips, industry insight, exclusive invitations or special offers in each email to motivate your community to open and engage with your messages.
Finally, don’t forget to track email performances, take note of campaigns that work well and make adjustments based on low click-through rates as needed.
Looking to maximize your organization’s e-newsletter content? Connect with the experts at Three Box today.