THREE BOX THOUGHTS
The Three Box Thoughts blog shares marketing tips and PR best practices from our experts. Read the latest in the posts, or type a topic into the search for relevant articles.
What BATC’s Response to COVID-19 Teaches Us ABout Communication
2020 marks Three Box Impact client Bishop Arts Theatre Center’s 26th anniversary. Since its inception, the theatre has lived out its mission of cultivating a diverse and vibrant arts community, championing education and providing a community resource to children, families and seniors alike – even in the midst of a global pandemic.
Three Box Book Club: How To Be An Antiracist Top Takeaways
Recently, the Three Box Book Club read “How To Be An Antiracist” by Ibram X. Kendi to expand our perspectives, embolden honest team conversations and motivate both individual and collective change.
Three Box CEO on Diversity, Equity and Inclusion
At Three Box, we believe diversity, equity and inclusion is not about checking a box; it’s about authentically connecting with audiences who may not look, think, act or believe as we do. Read more about the team’s journey in creating our DEI statement from CEO Amanda Hill.
Got Time? 5 Professional Development Ideas for Marketing and PR Pros in Quarantine
From free webinars to book recommendations, here are our top 5 professional development ideas to help you come out of quarantine with some new marketing, PR and communications skills
Whataburger Food Truck’s Genius Marketing Strategy
What-a-strategy! Whataburger’s new food truck is more than just smart marketing - it’s good business.
Harnessing Communication As A Fundraising Tool
What motivates people to donate? By implementing key communications best practices into your organization’s fundraising strategy, you can amplify your voice and inspire action.
Will Gen-Z Flock From TikTok To Reels?
Nobody cares more about President Trump potentially banning social media giant TikTok more than Gen-Z and digital marketers. But can Instagram Reels take the app’s place, and should brands shift their digital strategy? Three Box CEO Amanda Hill weighs in.
Workplace Culture’s Critical Role In The New Normal
Communication must be at the heart of workplace culture. But where does it start, and how far should it go? Three Box CEO and Forbes Dallas Business Council contributor Amanda Hill shares four tips for navigating internal communication in a time of disruption.
COVID-19 & Business Continuity Planning
When COVID-19 hit Texas in March, Three Box acted fast. Learn more about how we were able to continue providing excellent client service without sacrificing our agency culture.
PR Toolbox: Media Training Done Right
Media training doesn’t just benefit crisis situations. In a basic interview, things can go wayward quickly with just one off-topic question or response, so it’s important to be prepared. In this post, Three Box offers our top tips for acing interviews and earning impactful media coverage.
Bullying: No Place on Playgrounds, No Place in Community Relations
Part of successful community relations is as simple as being a good neighbor - even in times of uncomfortable change. In this post, Three Box Founding Principal Blake Lewis shares his musings on approaching complex issues that impact key stakeholders.
COVID-19 Re-Entry Resources for Communicators
Effective communication will continue to play an essential role in ensuring safe and effective COVID-19 re-entry, so we’ve compiled a list of trusted resources to help communicators and brands navigate through this process.
Ready, Set, Reopen: 5 Tips for Communicating During COVID-19 Re-Entry
Life looks different compared to just a few short months ago, and your communications should, too. As part of Three Box's COVID-19 Communications Toolbox, we're sharing our top tips for communicating during the re-entry phase.
Ask an APR
You asked, they answered. In honor of PRSA’s APR Month, we put out a call for questions for anyone looking to learn more about the accreditation process and polled Three Box senior leaders for their expertise.
PRGN Insight: Reputation Management in the Midst of a Crisis
In the age of COVID-19, brands are being met with unique, make-or-break opportunities to uphold their reputation. Three Box Founding Principal Blake Lewis recently contributed his crisis expertise in a Public Relations Global Network (PRGN) blog on how brands can maintain a positive reputation in the midst of an international pandemic.
Culture, Connection & COVID-19
Culture has always been an important part of what makes Three Box… well, Three Box. But during COVID-19, it’s more important than ever. Read more about how our agency is keeping our collaboration strong in the age of social distancing.
Coronavirus and COVID-19 Communications: What Clients and the Public Want to Hear in a Crisis
When it comes to COVID-19 communications, strategic messaging is key. In this week’s post, PRGN’s Philadelphia affiliate, Buchanan Public Relations, breaks down the six elements that are critical for COVID-19 crisis communications.
Answering Your COVID-19 Communications Questions
You asked, we answered. COVID-19 poses unique communications questions, and Three Box Principal & CEO Amanda Hill weighs in on today’s blog.
Check On Your Media Friends: How COVID-19 is Impacting Newsrooms
With 24/7 updates on COVID-19, media are working around the clock. From Three Box Strategic CEO Amanda Hill, here are a few tips for how to help them, and when it’s appropriate to tell your story
Celebrating 3/3 Day With Our Inaugural Three Box Impact Client
Not only is our agency celebrating its 20th anniversary this year, but March 3 also marks three years of Three Box! We could think of no better way to spend that special day than with our newly announced Three Box Impact Client, Bishop Arts Theatre Center.