Cross-Cultural Communication

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Cross-Cultural Communication

As the world continues to shrink, you’re going to have increased chances of working with international brands and media. Keep these tips in mind as you interact with people from different locations, cultures and personalities.

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Authentic Communication in a Crisis

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Authentic Communication in a Crisis

Lately several big brands have been caught behaving badly, and their reputations have suffered. Communication in a crisis can either make or break your brand moving forward. Crisis communications expert Blake Lewis shares tips for repairing relationships and minimizing brand impact.

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Are You Maximizing Twitter?

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Are You Maximizing Twitter?

It's a news source, a place to consume pop culture, a channel for audiences to engage in live events, a customer service platform and much more. With 330 million global users, Twitter is clearly the place to be - but are YOU maximizing Twitter?

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Why APR?

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Why APR?

Becoming Accredited in Public Relations is no small task. To celebrate APR Month, our leaders shared the value in becoming accredited and some helpful resources to get started.

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